Recommendations for responsible IoT adoption: A human-centered approach

Luís Ascenção Guedes; Fernando Nascimento

doi:10.37497/revistafapad.v5id.article.93

Authors

Luís Ascenção Guedes FIA Business School, São Paulo, (Brazil) https://orcid.org/0000-0002-1335-9122
Fernando Nascimento FIA Business School, São Paulo, (Brazil)

DOI:

https://doi.org/10.37497/revistafapad.v5id.article.93

Keywords:

IoT Adoption, Responsible Innovation, Human-Centered Design, Industry 5.0

Abstract

Objective: To explore how organizations can adopt the Internet of Things (IoT) responsibly and human-centrically, embedding ethical principles throughout the product and service lifecycle.

Method: A mixed-methods approach was employed, combining a comprehensive literature review with semi-structured interviews with ten experts across fields such as engineering, software development, business, and ethics. Thematic analysis was used to identify practical insights and recurring themes.

Results: Findings highlight the importance of transparent data practices, privacy-by-design, human-AI collaboration, and continuous ethical assessments. Experts emphasized technical challenges, user-centered business models, and concerns with fairness, inclusiveness, and sustainability. Based on these insights, a roadmap for responsible IoT adoption was proposed.

Conclusion: Responsible IoT adoption requires a holistic approach that integrates technical innovation with ethical accountability. The proposed roadmap provides practical guidance for human-centered innovation aligned with the core principles of Industry 5.0.

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Author Biographies

Luís Ascenção Guedes, FIA Business School, São Paulo, (Brazil)

Pós-doutorado em Administração (2024) e Doutor em Administração (2012) pelo Programa de Pós-Graduação em Administração da FEA/USP; Mestre em Administração pela FGV/EAESP (2004). Especialista em Telecomunicações pela FEI (1999), onde é graduado em Engenharia Elétrica, com ênfase em Computadores (1995). Cursou ainda o MBA Executivo Internacional da FIA (2007), com extensão nas Universidades de Cambridge (ING), Lyon (FRA) e Vanderbilt (EUA).Experiência profissional de mais de vinte e cinco anos no setor de tecnologia, dez dos quais atuando como executivo das áreas de Finanças, Inteligência de Mercado e Desenvolvimento Corporativo, com passagens pelo Google, Telefônica, Embratel e NEC. Atualmente é Professor de cursos de Graduação Pós-Graduação, MBA e Post-MBA, ministrando disciplinas relativas à Gestão da Inovação. Consultor sênior de empresas e governos, tem atuado com a Secretaria Nacional de Esportes de Alto Rendimento, Johnson Johnson, Metro/SP e Prefeitura de São Paulo, entre outros. Pesquisador associado ao Núcleo de Política e Gestão Tecnológica da USP nas áreas de inovação e gestão tecnológica.

Fernando Nascimento, FIA Business School, São Paulo, (Brazil)

iniciou sua carreira na ciência, levando para as pessoas os conhecimentos do céu e do universo. Físico com habilitação em astronomia pela USP, dirigiu os Planetários de São Paulo em duas passagens, de 2006 a 2008 e de 2017 a 2019. Graduou-se em Administração, na FEA/USP, onde também fez seu doutorado, explorando o uso de novas tecnologias para a educação em gestão. Trabalhou nas áreas de planejamento, de compras e de marketing da Mercedes-Benz e atua como consultor de gestão desde 2012. É professor da Escola Superior de Empreendedorismo do Sebrae, responsável pela trilha de métodos quantitativos e pelas inovações pedagógicas, e da FIA, onde também é o coordenador pedagógico do Programa de Gestão Estratégica Socioambiental. Membro fundador e conselheiro deliberativo por três mandatos do capítulo brasileiro da Open Knowledge Foundation. Possui certificação PMP em gerenciamento de projetos.

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Recommendations for responsible IoT adoption: A human-centered approach

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Luís Ascenção Guedes, FIA Business School, São Paulo, (Brazil)

Fernando Nascimento, FIA Business School, São Paulo, (Brazil)

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